Its more than a store, it’s an experience; the Swoosh has joined forces with KITH to deliver a unique retail moment. In collaboration with Snarkitecture, you’ll find co-branded KITH x Nike sneaker boxes that make up the space’s sneaker wall as well as being display mounts for Olympic themed footwear dubbed, the “Medal Stand.” In addition, you’ll find a KITH Treats section making its first stop in Manhattan, with its original location being at KITH’s Brooklyn Shop.

Continuing on our virtual tour, Ronnie Fieg sheds light on the customization area which features a selection of customizable t-shirts which are provided in numerous color options. Rounded out with display cases filled with iconic memorabilia, Fieg expresses the mix of architecture, product, customization and food as important characteristics of the overall experience.